HOW TO ATTRACT MORE PROPERTY VIEWINGS
Your house moves are likely to be the biggest transactions in your life. Many clients come to us, exasperated that not only have they not yet received an attractive offer on their property, but that viewing numbers have also dwindled.
The harsh reality is that it is the homes that are well presented and marketed from day one which receive the offers. The longer yours stays on the market, the less chance you have of receiving a suitable offer anytime soon, without resorting to tactics such as price reductions.
Right Light, Right Angle, The Perfect Shot...
Property Photography is one of our signature services if you like. Our passion for exceptional Property Photography, technical knowledge and understanding of the industry has meant that we have established ourselves as one of the market’s leading Property Photography companies.
Virtual tours aren't just for showcase million-dollar homes anymore. Every home should have one, even if it's only two spins. Buyers love, love, love virtual tours.
Look at the details
Interior Property Photography: Clear the clutter and put utensils away. Open blinds and curtains. Bins are unsightly and not everyone loves Rex the dog so hide away the pet food bowls. Interior photography relies on clean lines and well-lit areas. Where possible hideaway wires and if needs to be unplugged and hide the cables. Lighting is king so if it’s grey outside ensure lights work which will give a warm homely feel to your property.
Exterior Property Photography: Hide wheelie bins and move cars. Tidy the front garden and path to the property. We know it’s a pain but grab the mower out mow the lawn! Set out garden furniture and tidy the little ones’ toys away.
Declutter – but don’t depersonalise
Get rid of excess stuff that has accumulated in every nook and cranny. Put it in storage, sell it, give it away or bin it. Consider removing any bulky furniture that makes the room feel small and replacing it with smaller furniture.
People need to be able to envisage what the property would look like if they were living there. People often find this difficult, so make it easy for them to see all the fantastic living space you’re offering them.
Don’t make it look like a generic hotel; leave some personality. Apart from anything else it gives unimaginative buyers suggestions as to what they might do.
People are often buying into a lifestyle as much as a property. Show them the attractive side of your lifestyle
Showing the property
Choose a good estate agent and let them conduct viewings.
It’s their job to know what things to say, what to highlight and what to downplay.
How to Effectively Market Your House
Ensuring that your property is seen by the right people in the right places is crucial. Good marketing can bring higher prices in a seller's market and it can mean the difference between "sold" or "expired" in a buyer's market. Good marketing might not sell your house but it will make the phone ring and if buyers don't call, you won't sell.
Show your property in the best light
A whole industry has grown up around dressing homes for sale, and it meets a genuine demand.
When someone is looking to buy a property, they want to see it at its best to visualise its potential and ensure that what they’re purchasing is value for money. To ensure potential buyers see your property in the best light, we advise decluttering to remove any personal items that could make rooms look smaller than they are, doing some basic decorating to present your home in neutral shades, and having professional photographs taken for marketing.
The market moves
Selling your home means you’re probably in the buying market yourself, so you’ll know how easy it is to pass a home by because it’s outside of your budget.
Working with a reputable estate agent that knows and understands the market will help you determine a sale price which reflects market demand and your own needs. For example, do you need a quick sale or are you in a position to hold out for the best offer?
Flexibility
Selling your home is a big deal, and sadly, it can be unavoidably demanding and stressful.
Where you can, it pays to help your agent by offering them plenty of time slots for viewings, or by trusting them to conduct accompanied viewings with potential buyers.
Everyone is busy, and buyers will move on if you make it at all hard to get through your door. Work as a team with your agent, and you’ll both win.
Obvious conversions
If there are any obvious conversions – adapting the garage into extra rooms, or going up into the loft – and you have some spare cash, why not take advantage of this cash cow rather than letting the new owners make easy money out of improvements.
Significant home improvements are expensive, so it’s important to consider how your plans will add value to your home. Our recent research with the Federation of Master Builders and estate agents from the Guild of Property Professionals has identified 10 home improvements that also add value to your home.
If you don’t have enough spare cash to make the conversion, consider getting planning permission anyway.